5 Day Online Workshop on Content Marketing Strategy – IIDE Online
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Content Marketing Strategy: 5-Day Online Workshop

Learn how to create a holistic content marketing strategy that helps to attract and engage your desired target audience using content and ultimately convert them into paying customers.

This workshop is for you if:

About The Workshop

A consumer’s buying journey starts when they become aware of a product. And up until the moment they make a purchase and even after that, content is the driving force that pushes the consumer from one stage to another. Hence, the importance of having a result-oriented strategy for content marketing cannot be underestimated. IIDE’s online workshop covers all the essentials of creating and implementing a successful Content Marketing Strategy.

Start Date: 22nd February
Duration: 5 days
LIVE Sessions On: Monday, Wednesday & Friday

  • Content Writers and Creators
  • Online Marketers and Bloggers
  • Start-up owners & Entrepreneurs
  • Aspiring Copywriters and Creative Writers
  • Digital Marketing Students
  • Digital Marketing Professionals
  • Small Business Owners looking to expand
  • Anyone looking to polish their skills
  • Content Writer
  • Content Developer
  • Content Marketing Strategist
  • Good Internet Connection
  • Laptop, desktop, smartphone, or tablet
  • Debit card, credit card, or any other payment method
  • Access to social media handles to implement the learnings is not mandatory but would be beneficial

How this online content marketing & strategy workshop works

Our model of content marketing & strategy workshop is divided into two parts — pre-recorded video modules and live sessions.

Video Modules

5 modules of a total length of upto 3 hours are distributed over 5 days. You get access to 1 module every day. Mandatory to complete lectures & assignments for Certificate.

Live Sessions

There will be 3 live sessions of 1 hour each on Day 1, Day 3, and Day 5. You can share your doubts and queries with our Content Marketing expert, Aditya.

Workshop Content

The workshop is designed to help you understand core content marketing concepts, how to define your brand’s personality, and the various content formats that you can leverage. It also covers how to create, publish and promote content. The lectures are broken into 5 modules that you will learn over a period of 5 days.

Day 1:
22nd February

Setting Up Your Base

Learn how a consumer decides which product to buy and why a content marketing strategy is essential for any modern business.

LIVE Query Solving Session with Aditya Shastri

Day 2:
23rd February

Breaking down the AIDA Funnel

Get familiar with the AIDA funnel and how it governs not just your content marketing strategy but also all your digital marketing efforts.

Day 3:
24th February

Defining Your Brand & Target Audience

Find out the importance of having a well-defined brand personality, how to position your brand and why buyer personas are helpful.

LIVE Query Solving Session with Aditya Shastri

Day 4:
25th February

Content Creation

Get familiar with the available content formats, key concepts such as content calendars and learn how to come up with content ideas.

Day 5:
26th February

Content Publishing

Discover the ideal platforms to share various types of content and understand what collaborative content marketing is all about.

LIVE Query Solving Session with Aditya Shastri

Leverage The Power of Content To Achieve Your Goals


About The Instructor

Aditya Shastri is a Content Developer and a Content Marketing Expert. Apart from being a visiting faculty at some of the most prominent colleges across India, he is also a Digital Marketing mentor associated with more than 40 top digital marketing agencies in India such as Kinnect, Digitas, Schbang, Gozoop, and White Rivers Media. His cheerful demeanor combined with the ease with which he can simplify the most complicated subjects make him the go-to trainer for any student.
5 Day Online Workshop on Content Marketing Strategy-trainer-image



What Does This Workshop Include?

What the course includes:


Add it to your wall of fame or share with your LinkedIn connections — IIDE’s certificate serves as a testament to the knowledge and skills you have gained.

Guaranteed Outcomes

Unless a brand adds value to their lives, consumers are hesitant to interact with the brand. Sharing informative and entertaining content is the best way to add value. Hence, for any brand, it’s important to constantly create and share content that is entertaining and helps them save time and money. However, Content Marketing is not just creating and distributing content. It is a strategic approach. By the end of this workshop, you will be familiar with:

Expand Your Brand’s Reach With Content Marketing & Strategy

Frequently Asked Questions

The workshop starts on 22nd February and will end on 26th February.

No. As of now, there is only one batch available which will start on 22nd February.

No. All the content is divided into 5 modules that you can watch over a period of 5 days. One module is unlocked every day. The module for the next day will be unlocked only if you complete all the lectures in the module for the previous day. You also need to take the practice test and complete the assigned tasks.

Let’s understand with a small example. The first module will unlock on Day 1. There are six videos in that module and one practice test. You have watched all the six videos but haven’t taken the practice test. Hence, you will not be able to unlock the module for Day 2.

No. Even if you complete everything under Module 1 on Day 1, we don’t want you to rush your learning. Hence, Day 2’s module will unlock on Day 2 only.

Yes. If you fall sick or are unable to attend the workshop, you can extend your access to all course material for ₹500 per week.

The live sessions will be held from 9 p.m. IST to 10 p.m IST

  1. Day 1 i.e. February 22th
  2. Day  3  i.e. February 24th
  3. Day  5 i.e. February 26th

As soon as you make the payment, you will find the content marketing & strategy Workshop on your account dashboard under ‘My Courses’. When you click on the course name, you will be redirected to the course landing page. Click on any lecture name to start watching.

You can start watching the pre-recorded lectures from your mobile, tablet, laptop, or desktop computer browser.

You can attend the live session via any device that has a webcam and an audio microphone.

No. At the moment, you can only watch the pre-recorded lectures online.

Yes. You will get access to the recordings of the live session so you can revisit the tips and strategies shared by the trainer.

Since this is a workshop, you get access to all the course material till 7th March.

Yes. You will receive a Certificate of Completion at the end of the workshop. You can even save the certificate in a .pdf or .jpg format, which will make it easier for you to share.

Yes. There are multiple practice tests and assignments to ensure that you can apply what you are learning.

There is no limit. You can take the tests as many times as you want.

No. As per our terms and conditions, you cannot download any of the videos without prior, written permission of IIDE or any of our representatives. Downloading and/or distributing the lectures without approval can lead to legal action.

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